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Date added: 14.2.2015
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This text provides step-by-step instructions for entering and succeeding in the global marketplace. It contains information on the latest computer and communications technology, and how to use the technology in order to achieve business goals. OtherMoreThis text provides step-by-step instructions for entering and succeeding in the global marketplace. It contains information on the latest computer and communications technology, and how to use the technology in order to achieve business goals. Other features include: a guide through market research, product requirements, engineering models and implementation- coverage of selling, advertising and pricing internationally- and advice on how to motivate an international sales team and set up telecommunications. Global Expansion in the Information Age: Big Planet, Small World by Thomas J. Howard
